Procasa

Procasa aims to put an end to the chaos in the real-estate industry.

It’s created a platform that automates how brokerages onboard real-estate agents and market properties. In doing so, brokerages retain agents, save time, and sell more homes using modern technologies.

Every day, 360,000 U.S. brokerages and 1.4 million real-estate agents struggle with outdated systems. They’re forced to onboard agents, create marketing materials, and manage transactions through disconnected spreadsheets and tools. These technological shortcomings create fragmented workflows plagued by data silos, manual entry, and redundant tasks.

This isn’t a small problem. It often leads to agent turnover. That means brokerages lose millions in training investments and institutional knowledge with every departure. As commissions shrink and operational costs rise, these inefficiencies directly erode profitability and make it harder to compete for top talent.

That’s why Procasa built a solution. Its team combines more than 100 years of experience in real estate, operations, software-as-a-service (SaaS) development, and startup scaling.

Its patented automation engine powers four integrated SaaS products that work together as one unified system. They are as follows:

Procasa OnBoard — This automates the entire agent-onboarding journey — from licensing verification to training schedules — all in one dashboard. Its 100-Day checklist ensures new agents build strong foundations. In doing so, customers directly address the turnover crisis.

Procasa Studio — This enables users to create professional marketing materials in less than five minutes. They can choose from hundreds of compliant, branded templates with automative MLS data integration. No design skills are needed.

Procasa AI Social — This manages multi-channel social media with 700+ ready-to-use real-estate posts. Intelligent scheduling helps keep agents visible without the daily content grind.

Procasa Connect — This unifies customer-relationship management and email marketing to ensure no leads fall through the cracks. Automated follow-ups help convert prospects into clients.

Procasa’s platform is an example of property-technology (proptech, for short). The proptech market is projected to grow from forty billion dollars in 2025 to eighty-eight billion dollars in 2032.

Procasa earns revenue through annual or monthly subscriptions.

In five months since launching, Procasa has generated more than $300,000 in revenue. It boasts thirty-two-percent monthly growth, 100% customer retention, and eighty-four-percent gross margins. Its platform now serves more than twenty brokerages and hundreds of agents.

Later this year, the company plans to launch Procasa TC, a transaction-coordination platform that streamlines document management and task tracking. It also aims to launch Procasa Property Care, a white-labeled platform to simplify property management for landlords, tenants, and owners.

Team Background

Rick Cunningham - Chairman

Rick is an operating principal of multiple Keller Williams real-estate franchises. He leads more than 1,700 agents who sold nearly ten billion dollars’ worth of real estate in 2022.

He studied Landscape Architecture and Business at Syracuse University and the University of Georgia.

Adam Glickman - Chief Executive Officer

Adam has spent nearly forty years scaling business-to-business (B2B) and business-to-consumer (B2C) companies.

Most recently, he was Chief Marketing Officer with Aspenify, a software-development company. Before that, he was a founding partner with Bookboon, an e-library business used for corporate learning.

Earlier in his career, Adam founded Condomania, a business selling adult-related paraphernalia.

He earned a Bachelor’s degree in Philosophy and Sociology from Tufts University.

Charles Schoenhoeft - Chief Technology Officer

Charles is a tech entrepreneur with experience in building scalable software platforms.

He founded multiple tech companies including Transphere Interactive (which served Fortune 500 clients including British Telecom and Nomura Securities), and Unlimited Fiber Optics with AT&T.

Co-Investors